How Colorism Colors Our Daily Lives
by Kim
As young women of color, we might not have ever heard the word “colorism” before, but I would bet a million dollars that all of us have, at some point in our lives, observed or even experienced it. For example, we practice colorism when we refer to straight, long hair as “good”, and kinky hair as “nappy.” We refer to it when we call people “red bone” or “tar baby”. We reinforce it when we talk about “putting milk in your coffee”; that is, when an individual with a dark skin tone seeks a lighter skinned partner in the hopes that the children will also have a light complexion.
Colorism can be defined as the practice of placing value on skin tones, with a preference for lighter skin. This behavior pervades the mentality of many cultural societies to such a large degree that many of us have become desensitized to it, and even have come to accept it as part of our own way of thinking. African American writer Maya Angelou comments on this issue in her book “I Know Why the Caged Bird Sings”. The narrator says: "Wouldn't they be surprised when one day I woke out of my black ugly dream, and my real hair, which was long and blond, would take the place of the kinky mass Momma wouldn't let me straighten? My light-blue eyes would hypnotize them”
Why is it that our society has this disturbing “color stuck” obsession? One factor comes from the enslavement of Africans, who were subsequently shipped out of Africa into the US and the Caribbean. Sexual relations between white masters and black slaves resulted in mixed children who bore more Caucasian features than other slaves, like a lighter skin tone and straighter hair and noses. These individuals were favored over darker slaves because they could “pass” for white, and were thus given more opportunities for education and to climb the social ladder. Thus the message black men and women learned was that European features were more desirable and were synonymous with social status and beauty. We still share this message today.
However, colorism is more an issue within a racial or ethnic group, rather across racial groups. With colorism, people discriminate against their own people, by valuing lighter skin over dark skin. Look at any catalog, magazine or television commercial featuring an African American woman, and usually she will have a light skin tone, and straight hair, or that “nice” curly hair that is unlike the kinky texture most African Americans have. Watch those BET and MTV music videos. They feature such a high percentage of light-skinned video dancers that it’s almost a shock to see a woman with mocha or chocolate colored skin tones. Look at the Latino soap operas, where most of the star actors and actresses have European features and do not really represent the diverse range of features that the Latino population possesses. In many Asian cultures, people who have lighter skin are thought to be of a higher class, because they do not have to work in the sun, which would give them darker skin.
This practice of colorism has affected our mentality so much-to the point where in our societies, young girls cannot wait till they’re old enough to relax their hair chemically (to make it straighter). To the point where some individuals have “light skin” as part of their criteria for choosing a mate. To the point where skin bleaching creams have become a standard item in the cosmetic bags of many women.
Colorism. If you’ve never thought about it before as a problem, now is a good time to analyze how hurtful it can be to young women of color. It creates serious divisions among us, and can create a negative self-perception for those who aren’t born with the “right” skin tone and features. We all need to recognize colorism for what it is- a superficial, divisive, and destructive mindset. And if we can break that mentality within ourselves and refuse to reinforce it in our societies, then we can break the cycle of passing this practice on to future generations…and maybe one day soon colorism itself will be a legacy of the past.
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